First Alternative

What’s available?

Up to 75% no claims discount
10% online discount on your premium for new customers
24 hour windscreen repair line
24 hour breakdown assistance
Free courtesy car when you use an approved repairer with their comprehensive policy
Legal cover when you take out their comprehensive policy
Flexible payment options

Provider Information

First Alternative launched its motor insurance services in April 2004, the company will run alongside E-sure and aims to offer cover for about 95% of drivers in the UK. First Alternative offers a wide range of car insurance policies with many aimed at those who typically pay higher premiums due to their personal circumstances. As well as car insurance, First Alternative also offer other financial services including pet insurance and loans.

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