Direct Line named one of the best car insurers in the United Kingdom

A recent report has named Direct Line the best provider of car insurance in the United Kingdom. According to the Deloitte Quarterly Motor Insurance Market Report, Direct Line Insurance offers motorists both competitive deals as well as reasonable premiums, thereby placing the company well ahead of other players within the car insurance market.

The Deloitte survey reviewed the risks and benefits associated with insurance policies offered by 12 online and 168 broker-operated insurance companies. Direct Line, which is currently the largest insurance provider in the country, fared well in all areas of interest. In addition, the Deloitte report suggests that Direct Line’s services far surpassed those offered by other top international providers of car insurance such as Norwich Union.

• 0% interest rates for those car-owners who decide to pay on a monthly basis.
• Special discounts to clients who own more than one vehicle
• Special deals to meet the needs of clients whose cars have been hit by uninsured drivers. According to Direct Line, “If a customer is hit by an uninsured driver they will not pay an excess and their no-claims discount will not be affected.”

According to Paul Baxter from Direct Line’s Car Insurance division, the company’s success has much to do with the specific type of service it provides to the customer: “Many consumers mistakenly believe that they can get full product information and the best deal from price comparison sites however, they are simply ‘on-line’ middlemen. Direct Line car insurance is only available direct from the insurer, either online, or on the telephone and cannot be found on price comparison sites.” The price comparison websites that Baxter alludes to here have traditionally played a very important role in influencing consumers’ choice of insurance provider. Research has suggested that a staggering 41% of consumers take the information provided by price comparison websites at face value. However, none of the major price comparison sites provide information about all the insurance policies available on the market. Furthermore, price comparison websites compare price only. This might seem like a redundant assertion, but be warned, price comparison websites do not allow you to assess deals in terms of other benefits or discounts. The ‘best deal’ as detailed by a price comparison website will simply be the cheapest and may perform badly in other areas. Direct Line, according to Paul Baxter manages to provide a successful combination of affordable premiums and quality service: “The Deloitte report shows that Direct Line continues to offer our customers some of the most competitive premiums on the market, but it is about more than just price – we offer our customers innovative and appealing product features and excellent service.” As the Deloitte report demonstrates, Direct Line provides consumers with inexpensive, but top-quality insurance policies. Most importantly, however, it seems that this insurance company is unwilling to strip down the services it provides so as to minimize prices and thereby win the approval of price comparison websites.